White Stuff started life in 1985. The ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened a shop in Battersea, South London -- the first of more than a hundred across the UK and Germany. White Stuff style has evolved over the years but the ethos behind it has stayed consistent. The White Stuff ethos is to celebrate originality and creativity. And what better way to do this than wearing great quality, lovingly designed clothing!