SGW Lab is a London-based ceramics studio founded in 2018 by Japanese artist Yuta Segawa. His work is rooted in a deep respect for craftsmanship, drawing on the ideals of William Morris and the Arts & Crafts movement. At SGW Lab, Segawa and his small team explore how beauty can emerge from the handmade: working with clay, glaze, and the wheel in ways that embrace imperfection. Every piece carries the artist’s sensitivity to material and form and is made both to be useful and to be beautiful.
As William Morris once said, “Have nothing in your house that you do not know to be useful or believe to be beautiful”.